Cricket East

The initiative has been designed to help grassroots clubs further connect with their local community through family fun-based activity and help bring the excitement of the 2019 Cricket World Cup (CWC 2019) into their clubhouse.

As the CWC 2019 returns to England and Wales for the first time in 20 years, the ICC and ECB aim to engage 1 million kids throughout the tournament, with Clubs given the opportunity to apply to become a Cricket World Cup Club, put on a family day and celebrate and engage a new audience through the excitement of the CWC 2019.

As part of the initiative, Clubs are being asked to run a weekend of child/family-based activity, helping to better connect with the local community and engage a younger generation. This could be anything, from kids’ coaching sessions, parent/child matches, or even a ‘Bring a Friend’ day. The aim of these family days is to get more kids involved in the game and to help Clubs showcase themselves to a wider audience.

Clubs who apply will have access to official marketing material to assist with the promotion of their event – which they will be able to use in schools, on social media and in the local area. Cricket World Cup Champions, the lead volunteer at the club, will receive official World Cup merchandise to reward them for their efforts.

Friday 7th to Sunday 9th June 2019 will be the focus weekend for celebrations however Club family days can run over any weekend during the World Cup (30th May-14th July).

Furthermore, a Cricket World Cup Club Fund has also been launched with at least the first 2,000 affiliated Clubs who register, having the opportunity to receive £1,000 to help digitise or upgrade catering facilities. The Fund has been set up to help Clubs install new broadband, boost their clubhouse’s audio-visual capabilities, or transform their catering facilities to assist with their CWC 2019 family day. Please note there is a separate application process for the Club Fund. Click HERE to check the eligibility criteria.

To register your club or for more information, click HERE.

Please note the following important steps in order to apply for the Cricket World Cup Club Fund:

• Register to become a CWC Club
• Download Guidance Notes (see also below) & Club Fund application form
• Complete FULLY with quotes and project details and send to clubfund2019@ecb.co.uk

ECB have set up two email addresses to handle a range of enquiries:
General Enquiries - Worldcupclubs@ecb.co.uk
Club Fund Enquiries - clubfund2019@ecb.co.uk