Cricket East

The new strategy – which will come into play from January 2020 – will see over £500 million pounds being invested into the game during the reach of the strategy with 26 specific action areas being targeted to deliver across 6 strategic priorities:

Grow and Nuture the Core - ensure that there is a thriving county network at the heart of the domestic game

Inspire through Elite Teams - create and celebrate the heroes at the pinnacle of the elite game

Make Cricket Accessible - give more people the opportunity to engage with cricket more often

Engage Children and Young People - inspire a new generation of players and fans to develop a love for cricket

Transform Women's and Girls' Cricket - drive cricket’s progress to becoming a truly gender-neutral sport

Support our Communities - use our purpose to connect communities and improve lives more broadly across society

In creating its new vision the ECB acknowledges that recreational cricket is the lifeblood of the game. In total 22 of the 26 strategic activities will be delivered and funded through the county network.

To see the full Inspiring Generations Strategy document, click on the link below.